Legend has it that when famous bank robber Willie Sutton was asked why he targeted banks, he replied, “Because that’s where the money is,” and the same logic applies to why Facebook’s quarterly earnings calls devote so much time to advertising. The social network’s first-quarter earnings call Wednesday was no exception.
Ben & Jerry’s
The first Instagram ad debuted Friday, from fashion brand Michael Kors, CNET reported, and if the comments in the screenshot above are any indication, users of the Facebook-owned photo-sharing network are not happy, despite the fact that Instagram announced the addition of advertising to its feed in early October, and previewed what the ads would look like last week.
Earlier this month, Instagram announced that it would begin introducing advertising into its feed, and Thursday, the Facebook-owned photo-sharing network offered examples of what the ads — which have yet to launch — will look like.
We know that brands will only see meaningful engagement when they put people at the center of their Facebook strategies. But even with insightful, brilliant creative ideas executed perfectly, it’s still highly unlikely that most fans will see a given post. In fact, you may have heard the dreaded 16 percent statistic: the maximum percentage of users expected to see a page’s post.
Facebook recruiting solution Work4 Labs Wednesday announced an expanded suite of social recruiting products, a free version of its product targeted toward small and midsized businesses, and the closing of $11 million in series-A funding from Matrix Partners and other investors.
There are numerous applications that try to connect Facebook users through similar interests. None probably tastes as good as Ben & Jerry’s Wanna Spoon? The new app scours users’ friends’ profiles, looking for anything they might have in common — favorite bands, favorite foods, or even relatives with the same name — and connects them. Users are then given a coupon to try Ben & Jerry’s Greek Frozen Yogurt.
Facebook said that within one week of introducing timeline for brands on February 29, eight million pages had adopted the new layout.