Retailers in Europe have embraced the use of login with Facebook at a rate more than double that of their counterparts in the U.S., according to a study released Tuesday by Betapond, a Facebook Preferred Marketing Developer.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook marketing firm Betapond, which acquired application developer iPlatform last week, used the occasion of Facebook reaching 1 billion monthly average users to ask 404 “social media opinion formers” from the U.K. and Ireland what they thought about the social network, and if they have anything to say about it, Facebook is here to stay.
Consolidation of Facebook-related companies made its way across the pond, as Ireland-based Facebook marketing firm Betapond announced its acquisition of U.K.-based application developer iPlatform, as reported by TechCrunch.
Access to safe drinking water is taken for granted, but nearly 800 million people lack it, and Unilever, Population Services International, developer Betapond, and Facebook set out to remedy that with their announcement at the Cannes Lions International Advertising Festival in France of open graph application Waterworks.
