Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
Facebook has been an unofficial source in the past for fans of NBC’s “Saturday Night Live” to recommend their picks for guest hosts, as in the case of Betty White in May 2010. Now, the late-night juggernaut wants to make it official, posting a note on its website urging fans to submit their suggestions via Facebook and Twitter.
Trade unions are mobilizing their members more effectively through Facebook.
Without skipping a beat, fans of Betty White are banding together and forming a new Facebook page aimed at getting this veteran comedienne on the new season of Fox’s hit show Glee. The page, called Betty White on Glee, is hoping to gain momentum after the success of a similar Facebook campaign to see White as the host of Saturday Night Live. While this new group still has a way to go, it appears as though social network users haven’t yet had their fill of endearingly-funny White.
Last night Betty White appeared on Saturday Night Live following an organized movement to get the 88-year-old celebrity on the show, starting back in February. The program started off with White’s opening monologue which poked fun at Facebook users, followed by her heartfelt thanks for voicing their support her.
Just two weeks after we wrote that SNL was considering putting Betty White on SNL, People magazine has confirmed that the star will appear on the show. While the Facebook Page has stagnated in growth, nearly 500,000 fans joined the movement.
As we reported over a week ago, the Facebook campaign to see Betty White host Saturday Night Live is growing exponentially: beginning as a grassroots plea by a single fan inspired by White’s recent mega-viewed Superbowl ad, this movement is now within reach of its goal. Entertainment Weekly reports that SNL is considering the beloved Golden Girl as part of a multi-host special episode featuring great Women of Comedy.
This week a random Facebooker with a passion for Golden Girls is hoping to get his hero, Betty White, to be the host on SNL and he’s using Facebook Groups to do it. The man is David Matthews and he is using the group’s popularity to publicly direct message at SNL’s head honcho, Lorne Michaels. The group is called “Betty White to Host SNL (please?)!” and has over 230,000 subscribers, all gained in the last few weeks.