Ecommerce sites that run flash sales on Facebook must still deal with offline logistical issues, such as shipping, which accounted for 49 percent of negative comments in a study of 2,776 conversations on the social networks between customers and flash-sale sites conducted by fulfillment and logistics solutions provider Dotcom Distribution.
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With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.
Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.
