Ever since Facebook Co-Founder and CEO Mark Zuckerberg discussed the topic of search at TechCrunch Disrupt in September, industry experts have been wondering what the social network would do. The answer is Facebook’s graph search — a tool that combines Web searching with the connections that users have on the site. It’s a powerful tool that can be used by people looking for photos of friends, connections, dentists, restaurants, movies, or pretty much anything else. This new utility can challenge Google, Yelp — and even Match.com.
For the past few months, Facebook has been brewing a search engine that could change the way people find things. Now Facebook has it, with graph search. To be launched soon, graph search is a friend-based search engine that connects users to places all over the social network via friend recommendations and activity. Users can sign up to get on the wait list to be among the first to try it by clicking here.
Facebook finally introduced Pages Manager for Android recently, but only to users in Canada, Australia, and New Zealand. On Wednesday, Facebook rolled it out to users in the U.S. and the U.K., as well as all Google Play-supported countries.
Facebook and brands that market on the social network are constantly trying to figure out what users want to buy, but the data users present on the site give a limited picture at times. Now, it seems Facebook has solved that. As Business Insider reports, Facebook accepted Chango (and its major cache of Google search data) into its ad exchange program.
If Facebook were to launch its own search engine right now, it would immediately attract nearly one-quarter of that sector and become the second-most-used search engine in every major market in the world except China, Japan, and Russia, where it would place third, according to a recent report by independent digital marketing agency Greenlight.
Facebook is the world’s most social platform, but the man who started it all hasn’t spoken much recently. At TechCrunch’s Disrupt SF event in San Francisco Tuesday, Facebook CEO and Co-Founder Mark Zuckerberg — dressed in a grey shirt, jeans, and tennis shoes — kept a happy tone as he discussed his company’s focus on mobile, the brain drain, its initial public offering, search, and his vision for the future. This was Zuckerberg’s first public address since Facebook’s IPO in May.
Facebook and social media played a pivotal role in the outcomes of several U.S. Senate primaries this summer. A new case study broke down just how the social network propelled one tea party candidate in Texas from a virtual unknown to a political insider.