
While Microsoft’s Bing and Google have just added social media to their search engines, Facebook appears to have upgraded its own search: the site now groups query results under category headings.

While Microsoft’s Bing and Google have just added social media to their search engines, Facebook appears to have upgraded its own search: the site now groups query results under category headings.

Google announced that its latest search engine would have more integration with social media, and managed to do so without mentioning Facebook even a single time in an entire blog post — markedly contrasting Microsoft’s announcement of the new Bing browser.
Microsoft’s Bing browser now has Facebook functionality built into the toolbar.
Bing will soon show which links have been “liked” by the internet surfer’s friends, Microsoft announced today at the Bing Search event in San Francisco, Calif.

We’re live at Microsoft’s Silicon Valley headquarters to cover a big search announcement between Microsoft and Facebook. Pretty much all the top Facebook communications people are here which leads us to believe this is a pretty big announcement. We’ll be covering the entire thing live as usual. While there is a lot of speculation about what’s being announced, nobody seems to know. Currently the event is expected to begin in about 10 minutes so refresh this page for updates!
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Tomorrow morning, Bing and Facebook will be making an announcement regarding new search offerings that make search more social. The exact details of the announcement have not yet been revealed, however we’re assuming that the announcement involves further integration with Facebook.
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Earlier today Microsoft announced the new Bing Social which includes top articles shared on Facebook and was reportedly going to launch by the end of the day. It’s now 11:30 PM EST and the product still isn’t live so we haven’t had the opportunity to review it. Fortunately there is already a video available that demos some of the functionality and is included below.
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Microsoft gained over 400,000 Facebook fans on their Bing fan page yesterday thanks to a single advertisement in FarmVille. The fan page, which grew by five times in size from around 100,000 users to now above 500,000 users, was part of a promotion by Bing, where Farmville users could gain virtual currency by becoming a fan of the Bing Facebook page. The ad was a clever integration, and users could join the Bing page without interrupting their game.
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While Facebook is in the midst of rolling out their homepage to more than 400 million Facebook users, the company is also preparing to upgrade their search product through a greater integration with Bing. We’ve written extensively about the opportunity for Facebook to upgrade their search product (what we called at the time the “real social search engine“). It appears that Bing will be a greater part of Facebook’s search product for the time being.
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Google has received a lesser deal than what Microsoft got out of its deal with Facebook. The widely used social network is now being tapped for socially-driven real time search results, helping Microsoft and Google to give contextually improved search queries. Yet Microsoft’s Bing has access to all of Facebook’s public news feeds for this purpose, while the recently revealed details of Google’s deal with Facebook indicates that the massive search engine will only be able to access the public news feeds of Facebook Pages.
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