Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.
Cleverbug, which takes the Facebook birthday and greeting card experience to a tangible level, has announced that it will start offering e-cards over the social network. Users can design Facebook e-cards via the Cleverbug iOS app and send them to friends for free.
Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.
Is there a better reason to break a period of Facebook silence than wishing a friend and colleague a happy birthday? Former Republican presidential candidate Mitt Romney took to the social network Tuesday to acknowledge the 43rd birthday of his running mate, Paul Ryan, marking Romney’s first post of 2013 and just his third since Nov. 7, the day after Election Day.
While there are several platforms that try to make the birthday experience more special on Facebook, iOS application Cleverbug feels that it can revolutionize the way birthday cards are given. By allowing users to pick from their friends’ Facebook photos and getting mutual friends into the fun, Cleverbug allows people to create engaging memories that go far beyond a simple “Happy birthday!” timeline post.
Late last month, Facebook rolled out its Gifts feature to all U.S. users. Now the social network is making sure that users know it’s an option for birthdays. Recently, Facebook tweaked the top-right corner life events notification area to make Gifts a more prominent factor.
Ecommerce giant Amazon incorporated Facebook into its new Friends & Family Gifting feature, which allows its customers to tap into the social network, as well as Twitter and Pinterest, for shopping help.