Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.
Is there a better reason to break a period of Facebook silence than wishing a friend and colleague a happy birthday? Former Republican presidential candidate Mitt Romney took to the social network Tuesday to acknowledge the 43rd birthday of his running mate, Paul Ryan, marking Romney’s first post of 2013 and just his third since Nov. 7, the day after Election Day.
While there are several platforms that try to make the birthday experience more special on Facebook, iOS application Cleverbug feels that it can revolutionize the way birthday cards are given. By allowing users to pick from their friends’ Facebook photos and getting mutual friends into the fun, Cleverbug allows people to create engaging memories that go far beyond a simple “Happy birthday!” timeline post.
Late last month, Facebook rolled out its Gifts feature to all U.S. users. Now the social network is making sure that users know it’s an option for birthdays. Recently, Facebook tweaked the top-right corner life events notification area to make Gifts a more prominent factor.
Ecommerce giant Amazon incorporated Facebook into its new Friends & Family Gifting feature, which allows its customers to tap into the social network, as well as Twitter and Pinterest, for shopping help.
Facebook changed the icon that appears next to friends’ birthdays on users’ homepages into one resembling a birthday cake.
A common theme during Facebook’s third-quarter earnings call Tuesday was the fact that many of the social network’s monetization efforts launched in the past few months, and evaluating their progress as of Sept. 30 was too soon in most cases.
Facebook recently launched Gifts, allowing users to purchase items for a friend’s birthday or any other special occasion. Now the company is pushing Gifts to mobile. Originally, birthdays on mobile were grouped in with events and not readily seen from the news feed. A Facebook spokesperson confirmed to AllFacebook that birthdays have been moved to the top of the mobile news feed, and this will be the way that people can purchase items for friends through Gifts.
We all know the five-second reaction to seeing a friend’s birthday on Facebook — a basic greeting posted to their timeline. What if you want to do more? Several companies are filling the gap and making a statement with social gifting, allowing people to give real-life presents to their friends. While entities such as Wrapp and Gifties are getting a foothold in the market, Facebook announced Thursday the launch of Gifts, a native program where users can give things such as Gund teddy bears, Starbucks gift cards, and Star Wars flash drives.