Birthdays

Facebook’s Mobile Monetization Push Continues With Tests Of Birthday Notifications With Gifts, Sponsored Apps In Left-Side Menu

MobileBirthdayGiftsNotificationTeaser

Facebook appears to be testing two new ways to deliver ads to its mobile users, as a reader of sister blog Inside Facebook shared screenshots of a notification about a friend’s birthday with a prompt to use the social network’s Gifts feature to recognize the event, as well as a sponsored apps addition to the left-side menu.

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Facebook Gifting App EGifter Starts Using Algorithm To Go Beyond Birthdays

egifter

Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.

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