Facebook appears to be testing two new ways to deliver ads to its mobile users, as a reader of sister blog Inside Facebook shared screenshots of a notification about a friend’s birthday with a prompt to use the social network’s Gifts feature to recognize the event, as well as a sponsored apps addition to the left-side menu.
Internet commerce giant Amazon integrated its Friends & Family Gifting feature with Facebook last December, and it added a new twist Tuesday in the ability to create and send group gift cards to Facebook friends.
Continuing its efforts to promote its Gifts feature, the spot toward the top-right-hand corner of Facebook’s News Feed that previously alerted users about friends’ birthdays now alerts users about upcoming birthdays when none of their friends has a birthday on that particular day.
A series-B funding round totaling $15 million? That’s a Wrapp for the social gift card provider, which announced the closing of the funding round Thursday.
Facebook users who have imagined what their News Feeds would be like in the form of television shows may want to tune in Your Show, a new application from Social Studios TV that creates a daily TV show featuring content from users’ News Feeds.
Facebook is continuing its push to get users to buy Gifts — even after birthdays have passed. Some users have started to see, when they click on their birthday notifications, prompts to buy Gifts for users who have already had their birthdays. Facebook also lets users know who has birthdays coming up, so they can schedule Gifts.
Facebook delivers much higher conversion rates than Pinterest or Twitter in terms of social commerce sales, but the average order value is highest for Pinterest users, followed by those referred by Facebook and Twitter, according to a new report by customer experience engine Monetate.
Several Facebook gifting applications have relied upon birthdays to get users to interact. But eGifter, an app from GroupGifting.com, wants to change that. The team recently introduced to its app an algorithm to recommend good times to give gifts other than birthdays. For instance, if a friend posts that they’re celebrating a milestone such as a baby, engagement, or new job, eGifter will learn this and recommend a gift.