Birthdays

Facebook’s Mobile Monetization Push Continues With Tests Of Birthday Notifications With Gifts, Sponsored Apps In Left-Side Menu

MobileBirthdayGiftsNotificationTeaser

Facebook appears to be testing two new ways to deliver ads to its mobile users, as a reader of sister blog Inside Facebook shared screenshots of a notification about a friend’s birthday with a prompt to use the social network’s Gifts feature to recognize the event, as well as a sponsored apps addition to the left-side menu.

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