Despite continuous efforts by Facebook to curb spam, it still represents a lucrative opportunity, as Italian security researchers Andrea Stroppa and Carlo De Micheli told The Guardian spammers who post links to Facebook pages, which direct users to third-party scam sites, are earning about $200 million per year for their troubles.
There are reports all over the Internet (and this site) that speculate about the best time to post content to Facebook pages. According to PostRocket, they’re all wrong. Co-Founder Mike Maghsoudi wrote that the best time changes depending on where pages’ fan bases are located and when they’re most active. Trying to rely on a general time to post could end up actually hurting pages.
The University of California, Riverside created a free application to detect spam and malware on users’ Facebook walls, MyPageKeeper, coining a new term in the process: “socware,” a combination of social malware.
Wondering how you can overtake your competition in terms of likes, shares, and engagement? Don’t be afraid to give them a like and track them on Facebook. Panelists of the “Competitive Analysis on Facebook” discussion at Friday’s AllFacebook Marketing Conference in San Francisco spoke about the importance of keeping tabs on your competitors.