black friday - AllFacebook

Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories

David Cohen — Thu, 31 Jan 2013 13:15:58 +0000

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

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Ecwid: Facebook Referrals Soar During Holiday Season

David Cohen — Mon, 07 Jan 2013 14:53:51 +0000

Facebook commerce provider Ecwid said Monday that Facebook-driven purchases from its small and midsized retail clients during the 2012 holiday shopping season more than doubled when compared with the period prior to the holidays.

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Walmart Biltzed Facebook Mobile News Feed During Black Friday, Cyber Monday

David Cohen — Mon, 17 Dec 2012 14:26:50 +0000

Facebook users who noticed an unusually strong presence by retail giant Walmart on their mobile news feeds over the Thanksgiving holiday weekend, including Black Friday and through Cyber Monday, weren’t imagining things: The Wall Street Journal reported that over a 72-hour period, Facebook and Walmart rolled out the largest mobile campaign in the retailer’s history, consisting of 50 million ads on the social network.

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INFOGRAPHIC: Facebook Ads Lead To More Interaction Over The Holidays

Justin Lafferty — Thu, 13 Dec 2012 13:43:19 +0000

Brands on Facebook have been advertising aggressively during this holiday season, knowing that people are willing to buy. New figures released by Kenshoo Social show that people are also more willing to like, comment on, and share Facebook ads around this time. The study found that the return on ad spend for U.S. retailers from Facebook ads hit $10.95 on Cyber Monday, and direct sales revenue through Facebook ads on that day spiked to 129 percent over the daily seasonal average.

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Black Friday Influenced Most Popular U.S. Facebook Pages Of November

Justin Lafferty — Wed, 12 Dec 2012 19:01:23 +0000

If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.

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Big Brands Placing Holiday Bets On Facebook Domain Sponsored Stories

Guest Writer — Wed, 12 Dec 2012 18:08:30 +0000

On Black Friday, I posted an update on Facebook with an affiliate link to Amazon’s product page for Razor scooters. Nearly two weeks later, Dec. 6, this update was still showing up in the feeds of friends, only the post had been changed slightly, with a sponsored designation. This is a prime example of Facebook’s domain sponsored stories in action.

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Ecwid Touts Facebook Storefront Holiday Shopping Success Of Small, Midsized Businesses

David Cohen — Fri, 30 Nov 2012 15:27:04 +0000

Facebook commerce provider Ecwid has a client base made up of mostly small and midsized businesses, so it came as no surprise that Ecwid touted the Black Friday and Cyber Monday Facebook success of those types of businesses.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

Justin Lafferty — Fri, 30 Nov 2012 13:26:19 +0000

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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Facebook Uses Holiday Season To Promote Advertising On Facebook

David Cohen — Thu, 29 Nov 2012 10:45:31 +0000

The holiday shopping season also marks the heaviest advertising, marketing, and promotional period of the calendar year, and Facebook is no exception, using the end of the year to push advertising on the social network.

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Optimal Calls Out French’s, Gerber Childrenswear, Toys “R” Us, Students First For Facebook Engagement Growth

David Cohen — Wed, 28 Nov 2012 13:10:05 +0000

Facebook advertising and marketing developer Optimal called out four brands for their engagement growth during the period from Nov. 13 through 26: French’s, Gerber Childrenswear, Toys “R” Us, and Students First.

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Black Friday And Cyber Monday: Retailers’ Referral Traffic From Facebook, Mall Check-Ins, Fab.com

David Cohen — Tue, 27 Nov 2012 15:32:29 +0000

The huge shopping days of Black Friday and Cyber Monday may be over, but the memories live on, as do the data and statistics, in this case from Facebook and Fab.com.

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Black Friday Fever On Facebook: Retailers Make Up Entire Top 25 In Terms Of PTAT

David Cohen — Mon, 26 Nov 2012 15:48:04 +0000

Facebook had Black Friday fever during the week of Nov. 16 through 23, as the top 25 people talking about this scores went to retailers on Black Friday itself, with gigantic jumps in mentions of Black Friday (1,450 percent), shopping (586 percent), mall (304 percent), and sales (162 percent) during that time period.

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10 Ways To Stalk A Facebook Profile For Holiday Gift Ideas

Guest Writer — Thu, 22 Nov 2012 11:29:01 +0000

It’s hard to believe that Thanksgiving is already here. Perhaps even more difficult to swallow is the subsequent holiday season and its accompanying pressures. With Black Friday starting ridiculously early this year, you better be ready to put down the pie and shop. The thought of trying to buy presents to please everyone is more than exhausting. How will you know what to buy? Consult Facebook.

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Facebook Highlights Black Friday Campaigns, Apps

David Cohen — Mon, 19 Nov 2012 18:17:01 +0000

With Black Friday just days away, mentions on Facebook containing words related to holiday shopping are up 160 percent compared with one month ago, while mentions of Christmas are up 157 percent, according to the social network.

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Facebook Commerce Provider Payvment Launches Weekly Deals

David Cohen — Thu, 15 Nov 2012 11:08:05 +0000

Facebook commerce provider Payvment announced the rollout of a new weekly deals feature that allows sellers to feature three deals per week on its Lish.com social shopping site.

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