Some Facebook Ads Manager noticed the ability this past weekend to create custom audiences from websites, and this feature was also added to the social network’s documentation, as well as having its terms of service spelled out.
Facebook appears to be tweaking the user interface for its Power Editor, as two AllFacebook readers shared screenshots and differences they noticed.
Some Facebook advertisers are now able to preview their mobile application install ads directly on their mobile devices, complete with active install buttons.
We reported in June that some Facebook users were seeing a “browse” option in their favorites menus, that brought them to this URL, https://www.facebook.com/discover-something-new, where they were served up random Graph Search queries, such as “favorite books of my friends,” “videos of favorite TV shows from my friends,” “cover photos by my friends,” and “movies liked by people who have interests similar to mine.” Now the browse test appears to have resurfaced in the sidebar on the left-hand side of the new News Feed design.
Facebook’s efforts to simplify its advertising offerings will kick into high gear in 2014, as the social network will introduce a complete overhaul of its campaign structure, which will include revamps of its Ads Create Tool, Ads Manager, and Power Editor, the social network announced in a post on its developer blog, after recently revealing the details to its Preferred Marketing Developers.
Respondents To Facebook Event Sponsored Stories Asked Whether They Consent To Use As Social Context For Ads
Facebook is targeting businesses in the Europe, Middle East, and Africa that have not yet advertised on the social network with ads directing them to the Facebook Start to Success Program, which offers free support for first-time advertisers, as well as a £25 ($39.15) credit toward advertising.
The third season of smash HBO drama series “Game of Thrones” recently debuted on Yes Oh, an Israeli TV network that airs shows from HBO and other cable networks, and social marketing outfit Blink created a “Game of Memes” application for Yes Oh’s HBO Facebook page.
Facebook announced last month that it was experimenting with the use of Google’s WebP image format due to its smaller file sizes for photos, and now the social network is trying to get Firefox parent Mozilla on board.