
Social rich-media advertising platform Moontoast is on a collaboration roll, announcing Wednesday that it will work with social engagement advertising provider Blinq Media, just one day after a similar announcement regarding Kenshoo Social and a little over one week after revealing a collaboration with social marketing solutions provider SocialCode.
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“Passively” extracting data from user profiles on social networks has been a head-scratching issue for network owners and marketers alike. It typically makes users feel uncomfortable when targeted ads on social networks seemingly have to do with something that would only be known through their profile information, and such privacy issues make it difficult for advertisers to move beyond this obstacle.