Like most nonprofits, the PKD Foundation aims to raise awareness of the issue it seeks to solve. Greater awareness leads to greater interest from scientists, politicians, and potential donors in working for a cure.
Gannett-owned PointRoll will release a new Facebook mobile ad product, the rich media page post link ad, aimed at boosting reach, increasing application installations, and reaching blocks of potential customers via creative optimization of targeting.
The big winners in Facebook’s October 2013 Preferred Marketing Developer Innovation Competition — titled “From Conversation to Conversion” –were Optimal, BLiNQ Media, Kenshoo, Maverick, Salesforce and ExactTarget, and SocialWire, the social network announced in a post on the Facebook Developers page.
When marketers first flocked to Facebook, they were desperate for any metric that showed successful interactions with audiences on the social platform. That began an arms race of status updates and photos to bring in as many likes — that ubiquitous thumbs-up of approval — as possible. It’s now abundantly clear that Facebook is here to stay as an advertising channel, and the social network has responded to its increased stature in the advertising world with new products and developments that help marketers demonstrate return on their investment.
Local LiFT, From Gannett’s BLiNQ Media And ShopLocal, Will Help Large National Retailers Think Local On Facebook
Two Gannett-owned companies will introduce a solution Wednesday that allows large, national retailers and brands to deliver relevant local ads and promotions to Facebook users, Local LiFT, from social analytics outfit BLiNQ Media and digital marketing solutions provider ShopLocal.
Social rich-media advertising platform Moontoast is on a collaboration roll, announcing Wednesday that it will work with social engagement advertising provider Blinq Media, just one day after a similar announcement regarding Kenshoo Social and a little over one week after revealing a collaboration with social marketing solutions provider SocialCode.
Facebook advertising developer BLiNQ Media announced two new additions to its staff, as well as the opening of an office in Chicago.
What’s the biggest difference between Facebook users in the U.S. and U.K.? The brands that they prefer to click on.