BlitzMetrics - AllFacebook

Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

Dennis Yu — Mon, 13 May 2013 12:10:01 +0000

Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco.

We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.

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10 Questions Your Facebook Marketing Consultant Better Be Able to Answer

Dennis Yu — Wed, 01 May 2013 13:19:48 +0000

If you don’t work on cars, how do you know your mechanic isn’t ripping you off? And if he’s honest, he could still be inefficient — and that costs you money. It seems like everyone on Facebook is a self-proclaimed social media expert. There are no degrees or certifications, so we all operate without a license.

Scary, isn’t it?

And what if you’re selling Facebook marketing services yourself? How do you distinguish yourself from all of the other guys who claim to be amazing social gurus?

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The 10 Biggest Fibs By Facebook Tool Providers

Dennis Yu — Thu, 21 Mar 2013 13:44:12 +0000

Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.

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Think Like Zuck: What We Can Learn From Facebook’s CEO

Dennis Yu — Mon, 14 Jan 2013 15:52:41 +0000

Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general.

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Get To Know Competitive Facebook Analytics Provider PostAcumen

Dennis Yu — Thu, 10 Jan 2013 13:53:17 +0000

We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment.

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Hollywood Studios Thinking Twice About Facebook?

David Cohen — Tue, 08 Jan 2013 12:32:28 +0000

This may not be the type of Hollywood ending Facebook had in mind: Some of the major movie studios are reconsidering their marketing efforts on the social network, according to the Los Angeles Times.

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Why A Little Weird Thinking Is Key To Facebook Success

Dennis Yu — Tue, 11 Dec 2012 15:04:14 +0000

For Rosetta Stone, at first, we first targeted people who wanted to learn how to speak Spanish, were Spanish teachers, or liked competing products. Failure. Then we started targeting people who liked the BBC, were high-income, and had status in frequent-flyer programs. Interesting content begat emails, and emails begat sales. Success! Lateral targeting is key to winning on Facebook.

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How I Got A 12.5 Percent Click-Through Rate On Facebook

Dennis Yu — Fri, 07 Dec 2012 10:59:43 +0000

Have you played with the news feed position report on Facebook? In addition to the standard ad-level metrics of impressions, clicks, and spend, you can see news feed click-through rates and news feed position.

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How To Set Up A Facebook Ad Campaign In 60 Minutes — And Look Good

Dennis Yu — Fri, 23 Nov 2012 13:40:56 +0000

I get it. You’ve got 30 other things to do besides trying to follow Facebook’s every change. So follow these simple steps and you’ll be able to run your Facebook ads on auto-pilot. We’re not going into the finer points of multiplying ads in power editor, conversion spec, custom audiences, or any of that — just the basics you need for a solid campaign.

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Is Facebook Meddling With Your News Feed Exposure?

Dennis Yu — Wed, 03 Oct 2012 15:36:22 +0000

We caught up with Chad Wittman, founder of EdgeRank Checker, to see what factors are affecting the drop in impressions for Facebook pages — whether fans aren’t sharing anymore, content is less engaging, ads are crowding out organic content, or other factors.

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Facebook Friends-Of-Fans’ Information Is Key For Marketing

Dennis Yu — Mon, 24 Sep 2012 13:55:19 +0000

People are shocked when Facebook launches new ad products every few days — targeting your search queries, what sites you’ve been to, or taking your Facebook information and injecting it into other websites. You can even upload customer email lists and phone numbers to Facebook, too. But if you want Facebook to be able to measure your return on investment, it must know who the friends are of all your fans.

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Get The Most From Facebook’s Sponsored Results

Dennis Yu — Fri, 07 Sep 2012 13:02:51 +0000

You might have noticed, when searching on Facebook for a brand page, that other related companies show up in the search results. Facebook last month rolled out sponsored results as a new way for advertisers to get more bang for their buck, and so far, it’s working pretty well.

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