Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance.
In terms of social media preferences, teenagers have been hard to quantify. A study released recently by youth market research firm Ypulse shows that more teens are bypassing Facebook to check in on Foursquare and post photos and thoughts on Tumblr.
Users of blogging platform WordPress can now take advantage of greater integration with Facebook following the social network’s release of a plugin that enables features such as social publishing and mentions.
Since upgrading for timeline and launching with open graph in April, Tumblr has seen its referral traffic from Facebook rise by more than 2.5 times.