In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
The latest solution to help brands monitor Facebook and other social activity comes from customer-intelligence-solutions provider Market Force Information: SocialForce, which helps brands monitor content across Facebook, Twitter, YouTube, Instagram, Tumblr, Google Plus, WordPress, Flickr, Wikipedia, blogs, message boards, and other social networks.
“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
Facebook’s embedded posts, which were introduced at the end of July for select media pages, are now available to all users, the social network announced Wednesday.
SocialSafe added Video on Instagram to the list of social media content that it allows users to back up, and backups of videos from the Facebook-owned photo-sharing network are saved along with comments, tags, and likes.
Facebook Wednesday announced the rollout of embedded posts, which will allow users to add public posts from the social network elsewhere on the Web, such as on blogs and websites, with those posts including photos, videos, hashtags, and other content. Readers will also be able to like and share directly via embedded posts.
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s vast advertising resources.