Bloomberg Businessweek

Imagining The Possibilities Of Facebook’s External Ad Network

Justin Lafferty on November 29, 2012 6:39 PM

Facebook has been sitting on a gold mine: users’ information. Up until now, the company has used this to target ads within the site. But now, Facebook could soon launch an external ad network, using data from within the social network. For instance, information from your interests and likes could be used to create targeted ads on websites away from Facebook. It’s not yet known exactly what this could look like, but Emergence Capital General Partner Kevin Spain talked with AllFacebook about how it would change online advertising.

Discover Marketing Secrets Behind Katie's Twitter Success

Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.

Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’

David Cohen on October 4, 2012 10:08 AM

Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.

As Investors Unload Facebook Shares, Stock Tumbles Below $20

Justin Lafferty on August 16, 2012 8:38 PM

Thursday was the first day that major investors in Facebook could sell their shares — and one company did just that. Accel Partners, one of the earliest investors in the social network, reportedly sold 50 million shares of Facebook (total worth: roughly $1 billion). Others could follow suit soon. Facebook’s stock, which closed Wednesday at $21.20 per share, fell to $19.87 when the closing bell rang Thursday.