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Universal Studios Uses Facebook App to Gain Blu-ray Traction

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-Blu-ray Icon-Universal Studios has launched a Facebook app for the new year, giving away 2,010 Blu-ray movies. Cute, right? The weekly sweepstakes includes 25 prize packages, with films such as Wanted, Knocked Up and Forgetting Sarah Marshall. The hope is that the new Facebook app will gain a good amount of traction and help Universal to get a stronger foothold in the social media space.
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