Several brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image to the left of a dark, shadowy BMW, and the photo atop the post from State Bicycle Co. of a witch riding one of its bikes into the night.
The world’s top 100 brands have Instagram in focus, as social media analytics and reporting platform Simply Measured found in its latest study that 71 of the Interbrand 100 are on the Facebook-owned photo-sharing service, up from 40 in October 2012, adding that the total number of brands on Instagram shot up 55 percent over the past year.
The good news about hashtags on Facebook, from analytics company Simply Measured, is that 20 percent of posts by Interbrand 100 brands, or the top 100 global brands, are using them. The bad news: Simply Measured saw no “measurable change” in the performance of posts with hashtags and those without.
Social performance management platform Syncapse released a study on why Facebook users like brands’ pages, and the most common reason, at 49 percent, is that they actually liked those brands in real life.
Just because Facebook users may not necessarily be able to afford something, that doesn’t mean they won’t like the brand’s Facebook page. Analytics provider Socialbakers reports that luxury brands still account for eight of the top 10 automobile brands on Facebook in terms of likes, with BMW topping the field at 13,554,778.
The Ad Makeover application from Dove blows away the competition among apps from brands on Facebook in terms of monthly active users, far outdistancing the second-place app, Windows 8 from Microsoft, according to a new report on brand apps from social benchmarking platform Unmetric.
Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.