Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
Analysis of Facebook likes is hardly a new concept, but digital marketing firm Portent Interactive is taking a unique approach to the process, and it needs the help of 10,000 Facebook users.
Our friends at AllFacebook Stats chose 10 automotive brands and analyzed their Facebook pages to see how they engaged with fans.
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.
We’ve got an exclusive infographic showing global fandom for major automotive brands.
