There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.
Mediabistro Course Starting May 22, this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!