There are two ways for brands to react to negative feedback on their Facebook pages: They can go on the defensive, or they can have a little fun with it, taking into account that all publicity is good publicity. Bodyform chose the latter.
Starting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!