Facebook went through a phase around 2010 when it sought to discourage other social Internet companies from using the terms “Face” and “Book” in their names, and now its photo-sharing network, Instagram, appears to be doing the same for “Insta” and “Gram.”
UPDATED: The trademark lawsuit against Facebook by Timelines.com over the social network’s use of the term “timeline” as the name of its profile design was set to kick off Monday in the U.S. District Court, Northern District of Illinois in Chicago, but Bloomberg reported Monday afternoon that proceedings would be delayed until Tuesday afternoon, or postponed until May 7 for a status conference. U.S. District Judge John W. Darrah offered no explanation for the delay, according to Bloomberg.
Aaron Greenspan, Mark Zuckerberg’s Harvard classmate who previously claimed that he came up with the original idea for Facebook, is back in court, but this time his target is Columbia Pictures. Greenspan filed a lawsuit against The Social Network film studio, claiming defamation by omission, but his case was dismissed. Apparently, he appealed to the First Circuit recently, according to law blog Above the Law.
Since our January list of five different services that turn Facebook profiles into books, the number of offerings grown to at least seven. Either the customer base is growing or other types of self publishing are falling out into this space.
We all have skeletons in our closet, but we don’t typically expect those skeletons to emerge and make millions of dollars for other people. It can be a scary situation to face, and if you’ve spent a considerable amount of time building a reputation around a pristine image, then compromising that image isn’t really an option.
That’s part of Valleywag‘s conjectured reasoning for Facebook CEO Mark Zuckerberg having finally made some sort of amends with Eduardo Saverin. A fellow classmate at Harverd, Saverin has had an ongoing feud with Zuckerberg, maintaining that he’s a co-founder of Facebook and deserved some recognition. Now that Ben Mezrich, best-selling author of “Bringing Down the House,” is working on a book detailing the ugly side of Facebook’s beginnings, perhaps Zuckerberg is hoping that settling the score with Saverin will minimalize the amount of material he could have otherwise provided for Mezrich’s upcoming book.