One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Facebook appears to be testing a new way for page administrators to promote their websites.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
Some Facebook page administrators who incorporate posts from Instagram into their pages’ content are no longer seeing insights on those posts, nor are they able to use the social network’s boost post feature on them.
While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
Dating sites aren’t the only legal enterprises having difficulty advertising on Facebook, as GigaOM reports that the social network is rejecting marijuana-related ads in the states of Colorado and Washington, where the retail sale of the drug is now legal.
Facebook continued to urge page administrators to use its boost post feature, and the latest wrinkle includes a promise that it will more accurately enforce its rule that images in ads can contain no more than 20 percent text.