Facebook attempted to put out another public-relations brushfire caused by its automated-response system, but was the damage already done?
Digital marketing expert Sandi Krakowski has shared advice on the Facebook for Business page on launching Facebook pages and creating great content for those pages, and in her latest installment in the social network’s Getting Started series, she turned her attention to advertising on Facebook.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Facebook appears to be testing a new way for page administrators to promote their websites.
Facebook kicked off its five-city Facebook Fit tour — a conference to help small businesses market themselves on the social network — in New York Tuesday. Some 900 small business owners were in attendance, and Global Director of Small Business Dan Levy announced some new numbers related to mobile and small businesses.
Some Facebook page administrators who incorporate posts from Instagram into their pages’ content are no longer seeing insights on those posts, nor are they able to use the social network’s boost post feature on them.
While photos remain the most common type of post for Facebook pages, and they continue to generate strong engagement, videos result in significantly higher engagement, yet they accounted for just 3 percent of pages’ posts in a recent study by social analytics firm Quintly, compared with 54 percent for photos.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.