Borrell Associates

Mediabistro Webcast

"Vine: Create Quick Social Videos To Market Your Brand" Webcast

Speaker Gemma CravenVine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here.

Local Advertising On Facebook Is Big Business

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-Flower Store Image-Earlier this week, Borrell Associates released data suggesting that Facebook generates 74 percent of their advertising revenue through local businesses. More specifically, $229.47 million of a total advertising revenue estimate of $310.069 will come from local advertisers. How accurate is this estimate? Who knows, but considering that the company is projecting Twitter to be generating $288.061 million in ad revenue this year, there’s a good chance the numbers are way off.
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