While most baseball fans either love or hate the New York Yankees, the team is growing in Facebook popularity. Already the most-liked baseball team on Facebook, the Yankees have added the most likes this past week of any Major League Baseball team, and by a wide margin. The team that has gained the second-most likes this week is the Los Angeles Dodgers, followed by the Boston Red Sox, and the Atlanta Braves.
Boston Red Sox
The Major League Baseball team atop PageData‘s people talking about this leader board happens to be at the bottom of its division. The Los Angeles Dodgers, who are in last place in the National League West, are the most-talked-about team on Facebook right now, with an increase in 79,737 people discussing the club this week. In second place are divisional rivals the San Francisco Giants.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
The New York Yankees may be injury-plagued and off to a sluggish start to the 2013 Major League Baseball season, but when it comes to Facebook and overall social media, the club is running away with the pennant race.
The ages-old, heated rivalry between Major League Baseball’s New York Yankees and Boston Red Sox isn’t much of a rivalry in terms of Facebook likes, as the Yankees’ 5.3 million placed the ball club well ahead of Boston’s 3.5 million and the rest of the league.