Boxers, just like other public figures, need a consistent image across various platforms, and Facebook is no exception. Many boxers and their marketing teams have adopted strategies to provide quality content, valuable behind-the-scenes insights, and a more tangible connection to their audience using their Facebook presence.
After the incredible success of the Facebook bra color campaign, guys are now being encouraged to post the types of underwear they are using in order to spread awareness about prostate cancer. It’s not exactly a new concept. Within minutes of women posting their bra colors, many guys began posting the colors of their underwear in order to “raise awareness about testicular cancer”. It’s clear though that this was just an attempt to have some fun with the existing breast cancer campaign.