Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left, of singer-songwriter Bruno Mars; as well as the photo atop the post of former Rep. Gabrielle Giffords (D-Ariz.) after being awarded the Decoration for Distinguished Civilian Service by the U.S. Army.
Orlando Cruz, a featherweight boxer, revealed his sexuality in October, declaring himself a “proud gay man,” so it shouldn’t come as a surprise that he used a public forum to propose to longtime boyfriend José Manuel: Facebook.
Boxers, just like other public figures, need a consistent image across various platforms, and Facebook is no exception. Many boxers and their marketing teams have adopted strategies to provide quality content, valuable behind-the-scenes insights, and a more tangible connection to their audience using their Facebook presence.