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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Omega, BMW Take Gold, Silver For Integrating Facebook Into London 2012 Olympics Sponsorships

OmegaOlympicsLogo

With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.

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Millions Of Facebook Users Boycott BP

Boycott BP

Boycott BP LogoThe news about the world’s largest oil spill is becoming tiresome and Facebook users are now turning to groups and events in order to call on others to boycott BP. One Facebook Page, Boycott BP, now has over 630,000 fans and is growing quickly. A Facebook event, which also calls on users to Boycott BP, now has over 130,000 attendees, and there are countless other groups, pages, and events, all calling on the same thing.
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