Facebook has become a valuable tool for brands to interact with consumers, but what happens when that interaction turns into aggression? Al Jazeera ran a lengthy story about users of the social network accusing embattled oil company BP of threatening them after critical posts, while BP deflected the blame to its public-relations company, Ogilvy & Mather.
Nike wasn’t the only winner among brands on Facebook at the Olympic Games. New statistics from AlchemySocial, an Experian company, show that BP and Samsung were also pretty popular on the social network in that time frame.
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.
The news about the world’s largest oil spill is becoming tiresome and Facebook users are now turning to groups and events in order to call on others to boycott BP. One Facebook Page, Boycott BP, now has over 630,000 fans and is growing quickly. A Facebook event, which also calls on users to Boycott BP, now has over 130,000 attendees, and there are countless other groups, pages, and events, all calling on the same thing.