SocialCode wasn’t the only company to use Facebook data as part of its methodology for selecting the winner of the 2013 NCAA Division I Men’s Basketball Championship tournament and select Duke: Facebook itself chose the Blue Devils, as well, filling out its bracket based on participating teams’ buzz on the social network over the past two weeks.
The 2013 NCAA Division I Men’s Basketball Championship tournament tips off later Tuesday night, and fans throughout the country are using various strategies to fill out their brackets, as is social marketing solutions provider SocialCode, which used its own algorithm to determine that Duke will cut down the nets April 8.
With the 2013 NCAA Division I Men’s Basketball Championship tournament set to tip off Tuesday, Michael Bailey of the Facebook Data Science Team filled out his brackets with information on Facebook likes in a note on the Sports on Facebook page.
Sunday, 68 teams will be selected to play in the NCAA Men’s Basketball Championship tournament — a time of year known as March Madness. Monday, people all over the country will be filling out brackets in office pools, picking the winners of all of those college basketball games. But with dozens of games going on, how can the casual fan keep track? There are some great Facebook-integrated applications that allow fans to get closer to the game, whether they’re following their alma maters, or just seeing if their brackets will survive the first round.
Eager to start picking their brackets, Facebook users have begun flocking to the leading bracket applications by the thousands since the beginning of the month. The three most popular applications are developed by Citizen Sports, Watercooler, and CBSSports.com each have distinct business objectives from one another. The applications have driven over 500,000 visitors so far this month.