Brad Smallwood

Facebook Introduces Telco Outcome Measurement To Help Telecommunications Firms Analyze Their Ad Campaigns

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Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement, pointing out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, and saying the new tool is a way to bridge that gap.

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Facebook: Advertising On Site Boosts ROI By 22%

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Ever since the company went public nearly one year ago, Facebook has been trying to prove to advertisers that it can provide real-world value. Brad Smallwood, Facebook’s head of measurement and insights, told attendees of the Advertising Research Foundation’s Re:think conference in New York that among 22 recent Facebook campaigns, with data from 70 million consumers, Facebook increased return on investment by 22 percent.

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Facebook Marketing: Getting Outside Of The Click Mentality

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Up until now, online marketing has been intensely focused on the click. The main goal for ad companies is to get people click on ads, hoping that they can convert that into sales. Brad Smallwood, Facebook’s head of measurement and insights, spoke Monday at the IAB MIXX conference, sharing the company’s findings from a partnership with Datalogix in an effort to help marketers achieve success through the social network.

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