Arbor Mist raised its glasses to Facebook, as it became the first wine brand to reach 1 million likes, according to social media analytics platform Socialbakers, and its success hasn’t stopped at the like total.
Venueseen, a platform via which brands can launch, promote, and track campaigns on Instagram and Twitter, officially changed its name to Seen Tuesday and announced the launch of its Snapfluence network, which brings together Instagram influencers.
Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
Brand advocates can be an essential cog in the Facebook marketing machine, and social media software company Expion teamed up with agency Ignite Social Media on Social Advocator for Fans, an application that provides those influencers with customized content that they can share with their Facebook friends and followers on Twitter and LinkedIn.
It’s not quite the Facebook video ads that have been the subject of rumors, but social rich media advertising platform Moontoast and user-generated-video platform VideoGenie announced Thursday that they have teamed up to integrate VideoGenie’s capabilities for capturing and managing user-generated video with Moontoast’s ad units.
When Facebook’s redesigned News Feed was announced, with filtering options, many brands worried that users would simply use the “all friends” feed and bypass their messages. But there are still ways that companies can market to fans, and do it through the all friends feed. As Chelsea Hickey, marketing manager of Zuberance, explained to AllFacebook, companies can still get their messages across by catering to brand advocates.
Napkin Labs works to help Facebook brands reach out and collaborate with those who want to share ideas. The company recently announced that it has enhanced its offerings, introducing a real-time insights dashboard and an activity library that can help provide inspiration for new campaign ideas or help marketers learn ways to capture insights about fans.
One of the most powerful questions in business is, “Would you recommend our company to a friend?” That’s what LoudDoor’s new product — Brand Satisfaction — aims to figure out, at least in terms of Facebook pages. Brand Satisfaction surveyed fans of thousands of the biggest brands on Facebook to figure out if they’d be willing to recommend the company, and then broke that data down further into purchase and like motivation.
Social commerce platform 8thBridge Graphite from 8thBridge is now fully integrated with the Web store, technology, marketing services, and agency services of eBay-owned GSI Commerce, the two companies announced.
Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.