Brand Awareness

Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!

Using Facebook Ads To Boost Brand Awareness

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One of the most common objectives of Facebook ads is increasing brand awareness, and the social network’s marketing science team enlisted the help of more than 700 users from all around the world to evaluate more than 1,500 News Feed ads between October 2013 and this past March, from more than 350 campaigns. Advertising Researchers Neha Bhargava and Eurry Kim discussed their findings in a post on the Facebook for Business page.

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5 Common Facebook Marketing Mistakes (And How To Avoid Them)

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Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.

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