Facebook executives often state that one of their primary goals when it comes to advertising is to serve its users ads that are relevant to their interests. Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, which was acquired by Brand Networks last week, and Civolution, a provider of technology and solutions for identifying, managing, and monetizing content, are taking the social network’s goal one step further, integrating their technologies to serve Facebook ads that are synced to TV commercials being watched by users of the social network.
Integrated social software solutions and digital marketing services provider Brand Networks announced its acquisition Wednesday of Optimal, a software-as-a-service platform for real-time ad buying and optimization and analytics for Facebook and other social networks, in a transaction valued at $35 million.
Social marketing platform Shift released its Shift Media Manager social advertising application platform Thursday, while Teckler, a knowledge community for independent creators, launched its global social media site, which is integrated with Facebook, and Strategic Preferred Marketing Developer Brand Networks announced that it raised $68 million in growth financing.
Facebook Strategic Preferred Marketing Developer Brand Networks announced Thursday the launch of bn.insights, the company’s comprehensive insights dashboard. Additionally, Brand Networks celebrated becoming the second company (Adobe being the first) to earn all four Facebook PMD badges — pages, ads, applications, insights.
Not long after Facebook Co-Founder and CEO Mark Zuckerberg announced the redesign of News Feed, several social media, Web, search, and design experts shared their thoughts with AllFacebook. While some love the News Feed’s visual aspects, others worry about what this could mean for pages, as many users may navigate directly to the all friends feed.
Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.
Ever since Facebook acquired his location-based check-in site, Gowalla, around this time last year, co-founder and CEO Josh Williams (now a product manager of pages, locations, and events at Facebook) has been building the next phase of local-social discovery. Despite a roller-coaster year that brought the check-in industry plenty of ups and downs and a fair share of speculation as to what would come next, the scope of the new location project remained under wraps, until now. Last month, Facebook announced, to much fanfare, the release of a bundle of new and updated features collectively known as Nearby.
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Facebook expanded on its Preferred Marketing Developer program, which debuted in April, with Thursday’s announcement at the Dreamforce conference in San Francisco of a new, exclusive tier, Strategic Preferred Marketing Developer.