In 2011, U.S. marketers spent more than $3 million on Facebook brand pages. What are they getting for that money? Research from social marketing firm Get Satisfaction and analyst Incyte Group shows that despite the heavy investment on Facebook, consumers still visit a companies’ websites more often, and would rather be introduced to a company through friends, not ads.
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It was all fun and games in the battle between Facebook and Google Plus until the leading page creators got involved.
Facebook’s last huge feature advantage over Google Plus is now history, as the search engine giant Monday debuted its equivalent of brand pages; but it will still take the challenger time to catch up to the incumbent.
Facebook’s altered news feed may benefit pages with 100,000 fans or more, while harming those with fewer than 1,000 fans.
Social media agency FanPage Automatic has shrinkwrapped a way for brands to quickly put a charitable endeavor on their Facebook pages.
Network Solutions is taking aim at marketing on Facebook by teaming up with North Social to launch Fan Page Marketing.
Page creation provider Votigo has come out with do-it-yourself tools for creating your own contests and promotions on Facebook.
JVC Mobile Entertainment tapped advertising agency e2amp and public-relations agency American Rebel to create a network of 84 locally targeted Facebook pages.
From a consumer perspective, the possible introduction of a music dashboard and multiple streaming services at Facebook’s f8 developers’ conference Thursday has been top of mind. But what are brand managers hoping to see the social network introduce at the confab?
Is the changed news feed harming brand managers and advertisers, or do they just have to plan new content strategies for Facebook?
