
Guest writer Maria Peagler offers us 64 cool ways to tap Facebook’s virality.

Guest writer Maria Peagler offers us 64 cool ways to tap Facebook’s virality.

For every person who likes a page on Facebook, there are an average of 50 other friends who may be reached via advertising.

What if an application could transform any Facebook profile photo into a video showing that person having an orgasm?

Facebook counts as the fastest growing brand in a Milward Brown annual ranking of the top 100 brands worldwide.

Communicators, public relations professionals and marketers are taking the lead in putting Facebook’s new polling feature to the test, using Questions as a fast and inexpensive market research tool.

Only 44 percent of Fortune 50 companies display Facebook icons as links on their homepages.

Your fans’ reason for not engaging with your brand enough could have to do with something you could be doing better. You could try testing different things to see if any of them work better. You might also want to try out the idea that your brand’s may not be as suited to Facebook as you’d hoped.

Facebook’s brand effectiveness outranks all other social media’s branding efforts, according Brand Keys’ Customer Loyalty Index.
While small businesses have a huge opportunity to take advantage of the Facebook advertising platform, many large brands are interested in growing their presence on the world’s largest social platform. For those companies there are many opportunities and the challenge is not determining whether or not to be on Facebook but what the best approach is. In this article I’ll outline each of the campaign types, as well as some of the pros and cons of each type.
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A study by Rosetta, an independent interactive marketing agency, more than half of leading retailers have now taken advantage of Facebook Pages. The study followed 100 leading retailers in the U.S. from April 2008 to September 2008, where Rosetta saw the number of companies with Facebook Fan Pages double. Retailers like Best Buy and Wal-Mart have turned to Facebook Pages in order to promote their brands across Facebook’s social network.
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