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Facebook Testing Off-Facebook Ads On Apps Again; Working Directly With Developers, Advertisers

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Will Facebook users start seeing ads from Facebook while they’re using other applications? The social network announced in a post on its Facebook for Business page that it is running a “small test” of Facebook ads in mobile apps, with “a small number of advertisers and publishers,” billing it as an effort to enable developers to monetize their apps and to expand reach for advertisers.

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Facebook Pauses Mobile Ad Network Tests

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Rumblings of a Facebook external ad network, where ads gathered by social data show up on sites outside of the social network, sent waves throughout the Internet. But a report from AllThingsD notes that while Facebook may still be working on such a network, it won’t be coming on mobile — at least not yet. A Facebook spokesman told AllThingsD that the company is holding off on testing its mobile ads.

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