Will online food-delivery service Eat24 still have a Facebook page after 11:59 p.m. Monday? Probably not, if it sticks to what it wrote in a scathing blog post last week, ripping the social network for the changes to its News Feed algorithm that have hammered organic reach for page posts.
Will Facebook users start seeing ads from Facebook while they’re using other applications? The social network announced in a post on its Facebook for Business page that it is running a “small test” of Facebook ads in mobile apps, with “a small number of advertisers and publishers,” billing it as an effort to enable developers to monetize their apps and to expand reach for advertisers.
It’s round two for Facebook’s mobile ad network test: After beginning to test a mobile ad network in September 2012, and then putting the project on pause in December of that year, the social network is in test mode again.
Rumblings of a Facebook external ad network, where ads gathered by social data show up on sites outside of the social network, sent waves throughout the Internet. But a report from AllThingsD notes that while Facebook may still be working on such a network, it won’t be coming on mobile — at least not yet. A Facebook spokesman told AllThingsD that the company is holding off on testing its mobile ads.