Brands

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

How To Make Your Facebook Page Do Triple Duty For Your Business

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If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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The Problem With Social Ads: It’s Not Facebook, It’s You

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As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

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Pondering Advertising On Facebook Home

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When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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Brands Can Survive Facebook’s News Feed Changes Through Advocates

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When Facebook’s redesigned News Feed was announced, with filtering options, many brands worried that users would simply use the “all friends” feed and bypass their messages. But there are still ways that companies can market to fans, and do it through the all friends feed. As Chelsea Hickey, marketing manager of Zuberance, explained to AllFacebook, companies can still get their messages across by catering to brand advocates.

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Do The Research Before Posting A Photo From The Web On Facebook

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Photos are the among the most engaging content on Facebook and the major motivator behind the site’s News Feed redesign. However, many people and pages don’t understand the rules on posting photos. Simply pulling pictures from Google searches and posting them on Facebook pages can get moderators in trouble, as Noelle Federico, chief financial officer of stock photo company Dreamstime, told AllFacebook.

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Napkin Labs Adds Insights, Activity Library To Help Facebook Pages Gain Ideas From Fans

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Napkin Labs works to help Facebook brands reach out and collaborate with those who want to share ideas. The company recently announced that it has enhanced its offerings, introducing a real-time insights dashboard and an activity library that can help provide inspiration for new campaign ideas or help marketers learn ways to capture insights about fans.

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