Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:
As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.
When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.
When Facebook’s redesigned News Feed was announced, with filtering options, many brands worried that users would simply use the “all friends” feed and bypass their messages. But there are still ways that companies can market to fans, and do it through the all friends feed. As Chelsea Hickey, marketing manager of Zuberance, explained to AllFacebook, companies can still get their messages across by catering to brand advocates.
Dachis Group, which helps brands with Facebook marketing, announced Wednesday that it has raised $7.5 million in series-C funding led by Austin Ventures. The company plans to use this investment to build upon its successful 2012 and accelerate the development of its core data-driven social analytics platform.
Photos are the among the most engaging content on Facebook and the major motivator behind the site’s News Feed redesign. However, many people and pages don’t understand the rules on posting photos. Simply pulling pictures from Google searches and posting them on Facebook pages can get moderators in trouble, as Noelle Federico, chief financial officer of stock photo company Dreamstime, told AllFacebook.
Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is. But why do people like Facebook brand pages? A new infographic from Ambassador shows what motivates people to engage with a company’s Facebook page.
Napkin Labs works to help Facebook brands reach out and collaborate with those who want to share ideas. The company recently announced that it has enhanced its offerings, introducing a real-time insights dashboard and an activity library that can help provide inspiration for new campaign ideas or help marketers learn ways to capture insights about fans.
One of the most powerful questions in business is, “Would you recommend our company to a friend?” That’s what LoudDoor’s new product — Brand Satisfaction — aims to figure out, at least in terms of Facebook pages. Brand Satisfaction surveyed fans of thousands of the biggest brands on Facebook to figure out if they’d be willing to recommend the company, and then broke that data down further into purchase and like motivation.