Brands - AllFacebook

Brands - AllFacebook http://allfacebook.com The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More! Copyright 2013 Thu, 23 May 2013 21:27:13 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Facebook Updates Mobile Location Pages: How Businesses Can Take Advantage Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.

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]]> Guest Writer http://allfacebook.com/facebook-mobile-location-pages-businesses_b116260#disqus_thread http://allfacebook.com/facebook-mobile-location-pages-businesses_b116260 http://allfacebook.com/?p=116260 Tue, 30 Apr 2013 15:29:41 +0000 How To Make Your Facebook Page Do Triple Duty For Your Business

If used correctly, your business’ Facebook page can pull the weight of three team members: customer-acquisition assistant, brand-building partner, and customer service representative. And even if your business’ page is managed by one staff member (or by you on your smartphone), with the right know-how, your Facebook page could still do three jobs for your business. Here’s how to turn your Facebook page into the ultimate multitasker:

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]]> Guest Writer http://allfacebook.com/belosic-facebook-page-triple-duty_b115498#disqus_thread http://allfacebook.com/belosic-facebook-page-triple-duty_b115498 http://allfacebook.com/?p=115498 Wed, 17 Apr 2013 15:24:45 +0000 The Problem With Social Ads: It’s Not Facebook, It’s You

As a digital marketer, I’m reading far too many articles taking jabs at the Facebook advertising platform. The argument runs that because the ads you see against your profile are sometimes irrelevant, Facebook’s business model is flawed. Most of the articles of this ilk focus on this being Facebook’s problem, with this being a product-related issue. From a user and business perspective, this is simply not true.

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]]> Guest Writer http://allfacebook.com/social-ads-ben-harper_b115008#disqus_thread http://allfacebook.com/social-ads-ben-harper_b115008 http://allfacebook.com/?p=115008 Wed, 10 Apr 2013 18:29:48 +0000 Pondering Advertising On Facebook Home

When users start getting Facebook Home on Android devices, there won’t be paid advertising. But much like other Facebook products, it’s likely coming. Co-Founder and CEO Mark Zuckerberg didn’t rule it out when the product was announced last week. Todd Herrold, senior director of product marketing at Kenshoo Social, talked with AllFacebook about how Facebook Home can change mobile advertising.

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]]> Justin Lafferty http://allfacebook.com/pondering-advertising-on-facebook-home_b114869#disqus_thread http://allfacebook.com/pondering-advertising-on-facebook-home_b114869 http://allfacebook.com/?p=114869 Tue, 09 Apr 2013 15:37:48 +0000 Brands Can Survive Facebook’s News Feed Changes Through Advocates

When Facebook’s redesigned News Feed was announced, with filtering options, many brands worried that users would simply use the “all friends” feed and bypass their messages. But there are still ways that companies can market to fans, and do it through the all friends feed. As Chelsea Hickey, marketing manager of Zuberance, explained to AllFacebook, companies can still get their messages across by catering to brand advocates.

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]]> Justin Lafferty http://allfacebook.com/chelsea-hickey-zuberance-brand-adovcates_b114301#disqus_thread http://allfacebook.com/chelsea-hickey-zuberance-brand-adovcates_b114301 http://allfacebook.com/?p=114301 Tue, 02 Apr 2013 15:16:04 +0000 Social Marketing Firm Dachis Group Raises $7.5M

Dachis Group, which helps brands with Facebook marketing, announced Wednesday that it has raised $7.5 million in series-C funding led by Austin Ventures. The company plans to use this investment to build upon its successful 2012 and accelerate the development of its core data-driven social analytics platform.

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]]> Justin Lafferty http://allfacebook.com/social-marketing-firm-dachis-group-raises-7-5-million-series-c-funding_b113483#disqus_thread http://allfacebook.com/social-marketing-firm-dachis-group-raises-7-5-million-series-c-funding_b113483 http://allfacebook.com/?p=113483 Wed, 20 Mar 2013 20:17:45 +0000 Do The Research Before Posting A Photo From The Web On Facebook

Photos are the among the most engaging content on Facebook and the major motivator behind the site’s News Feed redesign. However, many people and pages don’t understand the rules on posting photos. Simply pulling pictures from Google searches and posting them on Facebook pages can get moderators in trouble, as Noelle Federico, chief financial officer of stock photo company Dreamstime, told AllFacebook.

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]]> Justin Lafferty http://allfacebook.com/do-the-research-before-posting-a-photo-from-the-web-on-facebook_b112657#disqus_thread http://allfacebook.com/do-the-research-before-posting-a-photo-from-the-web-on-facebook_b112657 http://allfacebook.com/?p=112657 Mon, 11 Mar 2013 15:59:50 +0000 INFOGRAPHIC: What Makes People Sold On Brands On Facebook? Pretty much any company worth its salt has a Facebook presence. After all, there are more than 1 billion people on the site, so it makes sense to go where the audience is. But why do people like Facebook brand pages? A new infographic from Ambassador shows what motivates people to engage with a company’s Facebook page.

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]]> Justin Lafferty http://allfacebook.com/ambassador-infographic-sold-on-facebook_b110979#disqus_thread http://allfacebook.com/ambassador-infographic-sold-on-facebook_b110979 http://allfacebook.com/?p=110979 Fri, 15 Feb 2013 19:24:35 +0000 Napkin Labs Adds Insights, Activity Library To Help Facebook Pages Gain Ideas From Fans

Napkin Labs works to help Facebook brands reach out and collaborate with those who want to share ideas. The company recently announced that it has enhanced its offerings, introducing a real-time insights dashboard and an activity library that can help provide inspiration for new campaign ideas or help marketers learn ways to capture insights about fans.

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]]> Justin Lafferty http://allfacebook.com/napkin-labs-insights-activity-library_b110855#disqus_thread http://allfacebook.com/napkin-labs-insights-activity-library_b110855 http://allfacebook.com/?p=110855 Thu, 14 Feb 2013 18:05:36 +0000 LoudDoor’s Brand Satisfaction Gives Companies A Clearer Picture Of Facebook Fans

One of the most powerful questions in business is, “Would you recommend our company to a friend?” That’s what LoudDoor’s new product — Brand Satisfaction — aims to figure out, at least in terms of Facebook pages. Brand Satisfaction surveyed fans of thousands of the biggest brands on Facebook to figure out if they’d be willing to recommend the company, and then broke that data down further into purchase and like motivation.

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]]> Justin Lafferty http://allfacebook.com/louddoor-brand-satisfaction_b110331#disqus_thread http://allfacebook.com/louddoor-brand-satisfaction_b110331 http://allfacebook.com/?p=110331 Thu, 07 Feb 2013 15:24:56 +0000 Call Button: An Answer To Facebook’s Mobile Ad Woes?

Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.

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]]> Justin Lafferty http://allfacebook.com/call-button-ring-revenue_b109134#disqus_thread http://allfacebook.com/call-button-ring-revenue_b109134 http://allfacebook.com/?p=109134 Wed, 23 Jan 2013 15:54:56 +0000 Get To Know Competitive Facebook Analytics Provider PostAcumen

We recently sat down with Chad Wittman, founder of EdgeRank Checker, to talk about his company’s newest product — PostAcumen. Wittman talked about what PostAcumen can offer for major brands on Facebook and how it can solve the problem of return on investment.

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]]> Dennis Yu http://allfacebook.com/yu-postacumen_b108301#disqus_thread http://allfacebook.com/yu-postacumen_b108301 http://allfacebook.com/?p=108301 Thu, 10 Jan 2013 13:53:17 +0000 What Marketers Need To Know About Facebook Nearby

Ever since Facebook acquired his location-based check-in site, Gowalla, around this time last year, co-founder and CEO Josh Williams (now a product manager of pages, locations, and events at Facebook) has been building the next phase of local-social discovery. Despite a roller-coaster year that brought the check-in industry plenty of ups and downs and a fair share of speculation as to what would come next, the scope of the new location project remained under wraps, until now. Last month, Facebook announced, to much fanfare, the release of a bundle of new and updated features collectively known as Nearby.

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]]> Guest Writer http://allfacebook.com/what-marketers-need-to-know-about-facebook-nearby_b107534#disqus_thread http://allfacebook.com/what-marketers-need-to-know-about-facebook-nearby_b107534 http://allfacebook.com/?p=107534 Wed, 02 Jan 2013 19:03:12 +0000 5 Common Facebook Marketing Mistakes (And How To Avoid Them)

Odds are you’ve liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there’s no relevant material out there. Don’t be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development for Cirrus ABS, talked with AllFacebook about the biggest mistakes he’s seen companies make on their Facebook pages. Don’t worry, there’s still time to change for the better.

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]]> Justin Lafferty http://allfacebook.com/kevin-mullett-facebook-mistakes_b107524#disqus_thread http://allfacebook.com/kevin-mullett-facebook-mistakes_b107524 http://allfacebook.com/?p=107524 Thu, 27 Dec 2012 15:52:23 +0000 Dear Santa, Please Bring Me Better Facebook Features

Dear Santa,

My name is Heather. You don’t know me. I’m Jewish, so growing up I once spent the entire year trying to guilt my parents into buying me a $100 American Girl Doll, instead of just penning you a simple request. I was eventually successful, but I remember feeling that corresponding with you would have been much easier. I hold onto that childhood memory as I write to you today.

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]]> Guest Writer http://allfacebook.com/dear-santa-please-bring-me-better-facebook-features_b107403#disqus_thread http://allfacebook.com/dear-santa-please-bring-me-better-facebook-features_b107403 http://allfacebook.com/?p=107403 Mon, 24 Dec 2012 11:54:30 +0000