Madison Avenue and Menlo Park continued to get closer, as news of Instagram’s one-year pact with ad agency Omnicom was followed by the announcement that Mondelez International, a manufacturer of snacks and candy, reached an advertising agreement with Facebook.
With Facebook celebrating birthday No. 10 Tuesday, the social network took the occasion to remind its users that it’s not all about cat pictures, check-ins, and complaining about the weather. Ten Stories — some happy, some not so much — illustrate how Facebook has brought people together during its 10-year existence, and each of the 10 stories, contributed by users of the social network, is compelling in its own way.
Facebook recently made its largest bug bounty payout to date — $33,500, according to ZDNet — to Brazilian computer engineer Reginaldo Silva for his discovery of a vulnerability during the social network’s usage of OpenID that had the potential of enabling a hacker to take full control of one of its servers.
Digital marketing outfit Kenshoo tapped Vice President of Sales and Interim Managing Director, Asia-Pacific Gary Nafus as its new managing director, Americas.
It’s year in review time at Facebook, and Pope Francis donned the crown as the most-talked-about person or event globally, while Super Bowl XLVII took home the U.S. trophy, according to data released by the social network Monday.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left by horror author Stephen King of a promotional sign for his new book, Doctor Sleep, in Paris; as well as the photo atop the post of singer Mariah Carey debuting her new single on Facebook, “The Art of Letting Go,” and hosting a live listening party.
Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.