Can the colors page administrators use on their Facebook pages impact engagement? Yes, according to analytics provider Wisemetrics, which created an application to help page admins determine the best colors for their pages.
Facebook’s redesigned right-hand-side ads, which it began rolling out in June, are drawing more eyeballs for longer periods of time, according to an eye-tracking test conducted for the social network by global market-research agency Millward Brown.
The most-discussed topic on Facebook globally in 2014 was 2014 FIFA World Cup Brazil, while the outbreak of the Ebola virus was the topic of the most conversation in the U.S., the social network announced in a Newsroom post Tuesday.
King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
Facebook users between the ages of 13 and 24 turn to the social network to express themselves by sharing photos, videos, jokes and information about themselves, according to the fourth installment of a joint study by Facebook and culture experts Crowd DNA.
Facebook users between the ages of 13 and 24 own or use at least five different Web-connected devices, according to the latest installment of the social network’s study of users in that age group from 13 countries, conducted by Crowd DNA.
Requests for Facebook user data and content restrictions in the first six months of 2014 were up some 24 percent compared with the same period of 2013, with a total of 34,946 requests, and the amount of content on the social network restricted by local laws rose about 19 percent year-over-year, according to the third global Government Requests Report, released Tuesday.