Brazil

Facebook Hopes Missed Calls Are A Good Thing For Advertisers Targeting Feature-Phone Users In High-Growth Markets

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With two-thirds of the world’s mobile users still accessing Facebook and other social networks and websites via feature phones, the social network has had to get creative when it comes to advertising solutions to reach those users, many of which are in high-growth markets such as India, Brazil, Indonesia, Mexico, South Africa, and Nigeria. How creative? How about an ad unit based on missed calls?

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WORLD CUP: Belgium’s Elimination Of U.S. Spurs 21M Interactions From 13M Facebook Users

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The U.S. was the last squad to be eliminated in the round of 16 at 2014 FIFA World Cup Brazil, falling to Belgium 2-1 in an extra-time thriller Tuesday, and the Facebook Data Science Team reported that the match yielded 21 million interactions (posts, comments, and likes) from 13 million users globally, including more than 6.5 million interactions from some 4.1 million U.S. users.

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WORLD CUP: Most Social Matches, Goals, Countries, Players On Facebook During Group Stage

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The opening match of 2014 FIFA World Cup Brazil was the most social thus far, according to the Facebook Data Science Team, while the goal by Javier “Chicharito” Hernández in Mexico’s 3-0 win over Croatia was the most social goal, host nation Brazil topped all countries in tournament-related conversations, and Neymar of Brazil was the player who generated the most buzz.

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WORLD CUP: 17M+ Facebook Users Come To Life During Group Of Death, With 31M+ Interactions

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The “Group of Death” at 2014 FIFA World Cup 2014, Group G, wrapped up its games Thursday, with Germany and the U.S. moving on to the round of 16 following Germany’s 1-0 victory over the U.S., and the journey ending for Ghana and Portugal after the latter outlasted the former, 2-1. According to the Facebook Data Science Team, more than 17 million Facebook users were responsible for more than 31 million interactions (posts, comments, and likes) during Thursday’s matches.

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WORLD CUP: 30M+ Facebook Interactions From 16M Users For Group D Final Matches

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Group D of 2014 FIFA World Cup Brazil wrapped up its games with a bite, literally, Tuesday, and more than 16 million Facebook users were responsible for more than 30 million interactions (posts, comments, and likes) related to group winner Costa Rica’s 0-0 draw with England and Uruguay’s controversial 1-0 defeat of Italy, according to the Facebook Data Science Team.

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WORLD CUP: Final Group A Matches Bring 41M+ Interactions From 18M Facebook Users

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The Group A matches of 2014 FIFA World Cup Brazil concluded Monday, with host Brazil winning the group by defeating Cameroon 4-1, while Mexico also advanced to the tournament’s elimination round with a 3-1 victory over Croatia. According to the Facebook Data Science Team, the simultaneous matches led to more than 41 million interactions (posts, comments, and likes) on the social network, from some 18 million users.

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