Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post.
The partnership between Facebook and social TV analytics specialist SecondSync, announced in late January, bore its first fruit in the form of white paper Watching with Friends, which generated its findings from an analysis of several television shows from September 2013 through January 2014 in the U.S., U.K., and Australia.
The winners of the 71st annual Golden Globes Awards were revealed during the televised ceremony Sunday night, but how did Facebook activity in the week leading up to the event match up with the eventual results? The social network provided data to Mashable on how the nominees in four major categories stacked up, by state.
Fighting Over The TV: Facebook Provides Data To 10 Overseas Networks; Twitter Provides Data To Nielsen
Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
Facebook Weekly Highlights features photos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left, of Jimmy Kimmel with “Breaking Bad” star Aaron Paul and creator Vince Gilligan; as well as the photo below of Julia Louis-Dreyfus promoting her new film, Enough Said, during a question-and-answer session for Facebook.
UPDATED: The final episode of AMC’s hit drama, “Breaking Bad,” aired Sunday night, and more than 3 million Facebook users generated more than 5.5 million interactions during the show, according to the social network, which added that in the series’ fifth and final season alone, there have been 23.68 million posts and interactions related to “Breaking Bad,” from 11.14 million unique users.
Facebook and Twitter users who have attempted to watch TV shows and sporting events on their digital-video recorders, only to find out the plot twists or scores in advance thanks to yappy friends and contacts, can now use a free iOS application to avoid that problem in the future: Spoiler Shield.
The 65th Annual Primetime Emmy Awards ceremony aired on CBS Sunday night, and The Wrap used Facebook’s recently introduced keyword insights application-programming interface to determine the five most social moments of the event on the social network.