Fans who attend four upcoming U.S. Ski and Snowboard Association qualifying events for the 2014 Winter Olympic Games in Sochi, Russia, can record 10-second personalized video messages to wish the athletes luck as part of the #GoldLuck initiative by Delta Air Lines, the official airline of the USSA.
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The holiday shopping season may be in full swing, but skiing season is also underway, and online ski marketplace Liftopia launched a Facebook application allowing skiers and snowboarders to compare the mountains they have tackled.