Brian Moran

From Facebook Like To Lifetime Customer: Effective Strategies To Gain, Track Conversions

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Many social media experts ponder how you can turn that simple click on the like button into an actual business relationship with potential customers. Some marketing gurus overestimate the like factor by assigning a dollar amount to each and every like a company gains. While it is beneficial to gain that first interest, how can a company or entrepreneur convert that interest into an actual sale? Furthermore, how can they turn that potential first sale into a relationship with a lifetime customer? By implementing effective strategies, you can create a funnel that increases your sales and adds value to your venture.

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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Money Can Buy You (Facebook) Friends, But Can It Buy You Customers?

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Of the many avenues to advertise online, Facebook is one surefire way to get your brand out to a growing public and get people talking. From corporations to personal brands, Facebook presents pages as a way for people to discuss their mutual interests, and the social network allows the owner of the page to see what the chatter is all about. More likes should mean more business, right? This isn’t always the case. Many publicity-seekers will “buy” likes on Facebook to build their credibility as the volume of people who have liked their page grows.

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