Facebook and social ad-management software provider Buddy Media acquired Facebook advertising developer Brighter Option and social commerce and analytics startup Spinback over the past year, but it may find itself on the other side of the table soon.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Buddy Media announced the result this morning of its acquisition of and integration with social ad management software vendor Brighter Option in February, introducing its BuyBuddy brand-management software.
Leading Facebook developer Buddy Media has acquired the London-based Facebook advertising developer Brighter Option.
