And then, there were three: The San Antonio Spurs are the National Basketball Association’s 2012-13 Western Conference champions, having swept the Memphis Grizzlies, and the Spurs now await the winner of the Eastern Conference finals, in which the Miami Heat hold a three games to two lead over the Indiana Pacers. But who were this past week’s big winners in the NBA in terms of likes added and gains in people talking about this? Sister site PageData has the answers.
Two of the National Basketball Association’s marquee franchises are moving in starkly different directions when it comes to movement in people talking about this on Facebook for the past week, according to sister page PageData, as the defending champions, the Miami Heat, nearly doubled the PTAT gain of its nearest competitor, while the Los Angeles Lakers, after barely qualifying for the playoffs and being swept out of the first round, lost more than double the PTAT of the next team on the list.
The defending National Basketball Association champions are also this week’s champions in terms of people talking about this, as sister page PageData pegged the Miami Heat’s PTAT for the week at 345,333, dwarfing the total of the second-place club, the Los Angeles Lakers, at 210,817.
Professional sports teams and leagues are as focused on Facebook and other social media as businesses from other sectors are, and an all-star team of social media executives from the field joined moderator and Movement Strategy Co-Founder Jason Mitchell on a panel at the AllFacebook Marketing Conference in New York Wednesday, “How Professional Sports Are Monetizing through Facebook.”