Consolidation hit the social customer-care sector Tuesday, as Lithium Technologies announced that it acquired Social Dynamx and rebranded their combined offerings as Lithium Social Web.
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With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.
