Buddy Media

Adobe Marketing Cloud Launches New User Interface For Better Facebook Management

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We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.

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Salesforce.com Sheds Radian6, Other Employees Following Buddy Media Net Losses

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The acquisitions of Radian6 in 2010 and Buddy Media in June are starting to catch up with Salesforce.com, as TechCrunch reported that the company amended its 8-K filing with the Securities and Exchange Commission to show $20 million in net losses for Buddy Media during the first six months of 2012, which reportedly led to the layoffs of fewer than 100 people from Radian6 and other areas of its Salesforce Marketing Cloud business.

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Tips For Brands To Become Relevant On Facebook’s News Feed

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As ComScore pointed out earlier this year, a bulk of Facebook users’ time is spent on the news feed. As advertisers compete for real estate with users’ friends and various pages they’ve liked, figuring out how to master EdgeRank can go a long way. Buddy Media recently posted several tips for advertisers looking to gain more prominence in their fans’ news feeds.

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