We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.
Let’s keep it simple. There are five things you should be doing on your Facebook pages to help ensure that you grow your fan counts, engage your fan bases, and ensure that those fans see your posts in their Facebook news feeds.
The rollout of global pages on Facebook will finally enable companies to run their global activities on the social network through one page, without having to rely on systems and solutions from third-party vendors such as Buddy Media, which have been supporting these functions for a few years.
The acquisitions of Radian6 in 2010 and Buddy Media in June are starting to catch up with Salesforce.com, as TechCrunch reported that the company amended its 8-K filing with the Securities and Exchange Commission to show $20 million in net losses for Buddy Media during the first six months of 2012, which reportedly led to the layoffs of fewer than 100 people from Radian6 and other areas of its Salesforce Marketing Cloud business.
Why limit yourself to one, two, or a handful of sources for analytics to track marketing campaigns on Facebook and other social networks, when you can access 20 industry leaders via one platform? That was the thinking behind the expanded Marketing Cloud ecosystem introduced by Salesforce.com Friday.
Facebook finished second to Google, at least on the annual 40 Under 40 list from Fortune, as Facebook Co-Founder and CEO Mark Zuckerberg came in at No. 2, trailing only Google Co-Founder and CEO Larry Page.
As ComScore pointed out earlier this year, a bulk of Facebook users’ time is spent on the news feed. As advertisers compete for real estate with users’ friends and various pages they’ve liked, figuring out how to master EdgeRank can go a long way. Buddy Media recently posted several tips for advertisers looking to gain more prominence in their fans’ news feeds.
Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.
Facebook Thursday will announce a feature for advertisers called action tracking, which will enable them to move beyond likes and track conversions and downstream activity, according to social ad-management software provider Buddy Media, which offered details on the new capabilities in a post on its blog.