In our own version of A Look Back on Facebook, we had the opportunity to sit down with Franco Puetz around this time last year. He shared his take on social strategy and how he handles his campaigns. Let’s look at how his predictions did, and how strategies have evolved.
Facebook has added the ability for Ads Manager users who use the “spend limit” option to view their accounts’ spend limit histories.
Whether or not Facebook is a long-term viable ad platform is one of the biggest questions Co-Founder and CEO Mark Zuckerberg has been trying to answer. Kenshoo Social has some good news for Zuck: Throughout the first half of 2012, marketers’ Facebook ad budgets have increased 36 percent.