What do you get when you mix an iconic beer brand, a social network, and a pop-culture-video website? In the case of Budweiser, Facebook, and Vice, you get Made for Music, a YouTube video campaign aimed at showcasing musicians of all levels from around the world while connecting Facebook and YouTube users with Budweiser.
Budweiser bills itself as the “King of Beers,” and when it comes to Facebook engagement for advertisers during Super Bowl XLVII, according to a study by analytics outfit Unmetric, it was also the ruler, followed closely by sister brew Bud Light.
Super Bowl XLVII: Beyoncé, Destiny’s Child, Superdome Blackout Join Ravens, 49ers In Terms Of Facebook Mentions
The Baltimore Ravens edged the San Francisco 49ers 34-31 Sunday night to win Super Bowl XLVII, and while the Ravens’ victory was the top moment on Facebook during the game, according to the Facebook Data Science Team, the halftime performance by Beyoncé edged out the blackout in the Mercedes-Benz Superdome that delayed play for 34 minutes for second place.