
Context is key, and Facebook is giving developers a way to add much more context to their open graph stories with its launch of flexible sentences.

Context is key, and Facebook is giving developers a way to add much more context to their open graph stories with its launch of flexible sentences.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook’s open graph technology is a powerful tool, when used intelligently. The social network has tried to steer application developers to use open graph more efficiently, drawing users to engage more. Facebook points out that apps that publish stories via open graph have a 50 percent higher click-through rate than similar stories that aren’t pushed through this technology.

Facebook launched a new plugin Thursday that allows users of applications to manage their default privacy settings, as well as the settings for individual posts, directly via the apps, without having to return to the Facebook environment.