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Mediabistro Course

Applied Web Analytics

Applied Web Analytics Starting July 22, learn a deeper knowledge of traditional web analytics measurement for online marketing and advertising and other digital tools including media and mobile devices. You'll learn how to select key performance indicators to measure your website, set goals and produce results, integrate analytic efforts into your marketing strategy and more. Register now!

Facebook Improves Open Graph To Boost App Engagement

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Facebook’s open graph technology is a powerful tool, when used intelligently. The social network has tried to steer application developers to use open graph more efficiently, drawing users to engage more. Facebook points out that apps that publish stories via open graph have a 50 percent higher click-through rate than similar stories that aren’t pushed through this technology.

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