The first Instagram ad debuted Friday, from fashion brand Michael Kors, CNET reported, and if the comments in the screenshot above are any indication, users of the Facebook-owned photo-sharing network are not happy, despite the fact that Instagram announced the addition of advertising to its feed in early October, and previewed what the ads would look like last week.
Earlier this month, Instagram announced that it would begin introducing advertising into its feed, and Thursday, the Facebook-owned photo-sharing network offered examples of what the ads — which have yet to launch — will look like.
Facebook Vice President of Global Marketing Solutions Carolyn Everson touched upon several topics in a conversation with Ad Age, including the future of right-hand-side ads, the social network’s mobile advertising prospects, potential advertising on Facebook-owned photo-sharing network Instagram, and possible monetization of Facebook’s new hashtags.
Brands have an overwhelming presence on Facebook, but has that transferred into the site’s photo-sharing network, Instagram? New figures from Simply Measured show that more brands are becoming hip to Instagram, as 67 percent of the Interbrand 100 (top companies such as Coca-Cola, McDonald’s, and Disney) have a presence on the site, compared with 57 percent in February.
People all over the world watched the Grammy Awards ceremony Sunday night, also taking to Facebook to post about their favorite stars or fashions. According to Facebook’s Talk Meter and InStyle magazine, users loved to post about the looks rocked by Katy Perry and Justin Timberlake, but they thought Rihanna was the best-dressed.
Only 30 of the top 500 online retailers, or just 6 percent, have added the option of logging in with Facebook to their account-creation process, and of those 30, 30 percent are shooting themselves in the foot by requiring users to create separate password for their sites, according to the results of a new study from Sociable Labs.
British fashion brand Burberry is catching heat over its use of a photo on its timeline page, since removed, of late actor Humphrey Bogart wearing a Burberry trench coat in 1942 Academy Award-winning film Casablanca.
Facebook really suits fashion marketing, especially for Burberry.