We’ve established that restaurants and other food-based businesses can boost engagement by posting delicious photos on Facebook. Several pages do this, but who does it best? The recently released Unmetric Fast Food Report shows that Burger King and McDonald’s excel on Facebook.
Online-to-offline loyalty program Plink, which rewards its users with Facebook Credits, reached an agreement with digital gift card company Tango Card that will add several new rewards options for Plink users beginning next month.
Earlier today Facebook shut down the highly successful Burger King Whopper Sacrifice application. The application that we previously wrote about, encourages users to remove ten of their friends in exchange for a free Whopper. The campaign was insanely successful and then Facebook shut it down due to privacy issues. Now the campaign has become arguably even more successful given all the press they’ve received due to today’s events.
The latest in Burger King’s marketing ploy; the Whopper Sacrifice. Get rid of some friends on Facebook, and Burger King will give you a coupon for a free Whopper. 10 friends, to be exact. And don’t think that sloughing off 30 friends will land you 3 hamburgers–there’s a 1 coupon limit per user.