Business

Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!

Facebook Timeline Has Made Brands More Social

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Facebook celebrated an anniversary Monday, but you didn’t see this kind of life event appear on the top-right corner of your page. Six months ago, the site rolled out timeline for businesses. As Roger Katz, CEO of social media solutions company Friend2Friend, explained to AllFacebook, timeline has been a game-changer for brands. Now companies have to foster engagement in order to compete and keep their customers happy, but where will brands go in the future?

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The Most Insincere Business Behavior On Facebook

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I see businesspeople acting like they care about something when all they’re interested in is some form of payoff — from likes and comments to sales and referrals. No matter what they seek in return, the insincerity shows through. So, please be aware of the following behaviors that make you look insincere on Facebook, and stop doing them.

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