Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
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Facebook celebrated an anniversary Monday, but you didn’t see this kind of life event appear on the top-right corner of your page. Six months ago, the site rolled out timeline for businesses. As Roger Katz, CEO of social media solutions company Friend2Friend, explained to AllFacebook, timeline has been a game-changer for brands. Now companies have to foster engagement in order to compete and keep their customers happy, but where will brands go in the future?
Payvment has been one of Facebook’s most prominent e-commerce solutions, led by CEO Christian Taylor. However, Taylor told TechCrunch Tuesday that he’s stepping down from his post, but will remain active within the company as a member of its board of directors.
Facebook Co-Founder Dustin Moskovitz founded workplace collaboration company Asana in 2009, but the Silicon Valley startup is in the news again, having received a sizable payment from PayPal and others.
In an effort to better serve its growing small business clientele, Facebook has revamped its Facebook for Business website. The social network announced the changes, which will provide more in-depth tips and tutorials for smaller and midsized businesses that advertise through Facebook.
Companies that have an active presence on Facebook are faced with a common dilemma: How can they get their Facebook fans to buy their product? While managing a Facebook campaign for a telecommunications company, Alchemy Social recently studied the link between clicking “like,” and actually visiting a business’ online store.
Facebook has been unveiling more options for companies to advertise through the social media site. However, Reuters reports today that many businesses have been eschewing paid options to do what they can to promote their biz for free.
I see businesspeople acting like they care about something when all they’re interested in is some form of payoff — from likes and comments to sales and referrals. No matter what they seek in return, the insincerity shows through. So, please be aware of the following behaviors that make you look insincere on Facebook, and stop doing them.
Hypertargeted Facebook advertising can unseat an incumbent.
Consistently create engaging page content that matters to your fans and you’ll ripen your business on Facebook.
