Business

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook Timeline Has Made Brands More Social

shutterstock_16570219

Facebook celebrated an anniversary Monday, but you didn’t see this kind of life event appear on the top-right corner of your page. Six months ago, the site rolled out timeline for businesses. As Roger Katz, CEO of social media solutions company Friend2Friend, explained to AllFacebook, timeline has been a game-changer for brands. Now companies have to foster engagement in order to compete and keep their customers happy, but where will brands go in the future?

Read more

The Most Insincere Business Behavior On Facebook

insincereexcerpt

I see businesspeople acting like they care about something when all they’re interested in is some form of payoff — from likes and comments to sales and referrals. No matter what they seek in return, the insincerity shows through. So, please be aware of the following behaviors that make you look insincere on Facebook, and stop doing them.

Read more